New brand from the H&M group

Today the newest brand by H&M group called ´& Other Stories´ opened in Copenhagen. It´s supposed to be a bit more expensive & better quality. At the moment there are only stores her in Copenhagen & in London at Regent Street. I think it´s pretty awesome that they chose Denmark before Sweden. If you live in Belgium, the Netherlands, Finland, France, Germany, Italy, Spain & Sweden you can order online at    I found some cool items from their site. Have a look.


I will be wearing visors this summer. Already bought three.


Six rings makes one really cool one. They also made a big one this all the edges, but the picture couldn´t be uploaded.


I have always liked this kind of bracelet.


Chunky necklace-great with simple outfits.


Coolest pants!


Lounge like sleepwear something something.




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2 thoughts on “New brand from the H&M group

  1. This sounds great – H&M was always my go-to store as a student, the prices were perfect and there was always something pretty cool to buy, but in the last few years I feel like the quality has really dropped. I hope this takes off, I’d be really interested to see what they come up with! x

    • monicaali says:

      You´re right-their stuff doesn´t last for years. It´s great that you can update your wardrobe with a few items every once in a while, but it really is not a bad idea to spend more elsewhere & keep for years & years : )

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